Rounn is an Indonesian leather goods brand founded by Jessica and Ivan in 2014. Driven by the trend and today’s demand, Rounn stands out for its classy and unique design.

Rounn has been a favorite within fashion bloggers , celebrities and leading personalities. They played significant roles to establish Rounn into an international renowned brand. Our recent feature includes Louis Nicolas Darbon for Harrod’s Men Style Feature.

Rounn revolutionized fashion industry with exquisite leather and detailed personalization. Distancing itself from other brand, Rounn will try to satisfy the customer who looks for exclusivity and authenticity. Our bag is the exclusive companion for daily and formal occasion.



Jakarta’s celebrity stylist Carend Delano was born on December 4, 1980. He started his career as a freelance personal shopper and stylist for his Jakarta clients in New York. Despite the challenges he met to fulfill his clients’ expectation, Carend enjoyed his job so much. Thus, he decided to go profesional

In 2015, Indonesia’s celebrity photographer Rio Motret asked him for a collaboration in Syahrini’s music video, “Seperti Itu?”. It has garnered almost 4 million views on YouTube since aired last year. Carend was also trusted to be the stylist for the famous couple Chelsea Olivia and Glenn Alinskie on their glamourous wedding day. Even Nagita Slavina and Raffi Ahmad entrusted Carend to style them for their first photo shoot by the prominent Indra Leonardi. Moreover, his great sense of fashion also brings him to be a fashion host for TV shows INSERT and PENSI on TransTV.

In 2016, Carend launched his first book together with his 4 other friends, Dave Hendrik, Rachel Octavia, Rosdyana Setyaningrum and Philips Kwok. The title of the book is “A Guide to be Better and Better”.

Collaboration period : February 2016 – February 2018



Sandra Dewi is a well-known Indonesian model and actress. Her performances in movies and television dramas are widely praised, and recently she is also recognized as one of the most in-demand celebrity endorsers.

The star has been an ambassador for many popular brands and is known for her loyalty. Not surprising that her contributions often lead to success and improvements of those she represents. Moreover, she continues to be a role model for many as recently she has been appointed as the spokesperson of Walt Disney South East Asia.

From an artist, a model, a brand ambassador, she is now ready to fullfil her passion as a fashion designer. Sandra Dewi once again proves herself worthy to be an Indonesian sweetheart. Her desire is to inspire Indonesians to dare to dream and to stay positive along the journey.

Collaboration period : April 2017 – March 2018


Olivia Lazuardy is one of the most prominent digital fashion influencers based in Jakarta, Indonesia. She founded www.olivialazuardy.com in 2013, and shortly followed by the launching of her Youtube channel. The response was exquisite. Moreover, through her social medias, i.e. Instagram, Youtube, Snapchat, and her very own website , she consistently informs the public about fashion inspirations, tips and tricks, travel journal, as well as personal styles.

Her dream is to empower and inspire people who browse into her website and channels – and encourage others to find their inner confidence and express their personalities through fashion and their personal stories.

Collaboration period : November 2016 – June 2019



Richard Kyle is making a name for himself in Indonesia. After many years of part time modelling while studying for his bachelors and masters degrees at RMIT in film production, Richard has returned to Indonesia where he grew up before attending Geelong Grammar School and is pursuing an acting career in films. So far six movies in supporting and lead roles, his latest movie has made it to the Top Ten in the 2017 Indonesia box office hits so far. A romantic comedy Benny Setiawan the movie called Insya Allah Sah is about the stresses and strains of a couple planning their forthcoming nuptials. Richard also finds time to represent various products as their ambassador including a renowned taxi service. Ricko as the Indonesian fans call him is also one of the hosts of an adventure travel show, which explores the archipelago of Indonesia. Richard has recently been involved in conservation work with Kalimantan Orangutans ‘BOSF’, he has joined a number of rehabilitated orangutan releases to Kalimantan’s protected forestland. He is also teamed up with TNC ‘The Nature Conservancy’ Indonesia and is committed to take part in helping to save endangered wildlife of Indonesia’s ecosystem and the threat of global warming.

Collaboration period : December 2018 – June 2019