ABOUT US

ROUNN is an Indonesian leather goods brand founded by Ivan and Jessica in 2014. Driven by the trend and today’s demand, ROUNN stands out for its classy and unique design.

Rounn has been a favorite within fashion bloggers, celebrities, and leading personalities who have played significant roles in establishing Rounn as an internationally renowned brand. Our recent feature includes Louis Nicolas Darbon for Harrod’s Men Style Feature.

Rounn revolutionized the fashion industry with exquisite leather and detailed personalization. Distancing itself from other brands, Rounn strives to satisfy customers seeking exclusivity and authenticity. Our bag is the exclusive companion for daily and formal occasions.

FOUNDERS

IVAN TIONO

Director

After finishing his major in architecture at Petra Christian University in Surabaya in 2006, he started his career as a junior architect in 2011. After a year of experience, he opened his own property business in 2012. Apart from architecture, he has long been interested in high-quality fashion retail, inspiring him to build his own brand so people can experience quality fashion goods. In 2014, he invited Jessica to start ROUNN and, as marketing director, continues to deepen his expertise in branding and marketing.

JESSICA ARIELA

Creative Director

Jessica’s interest in fashion began in childhood, with luxurious elements and street fashion capturing her eye. To pursue this passion, she studied fashion design at Raffles Design Institute in Sydney, graduating in 2013. When Ivan invited her to form ROUNN in 2014, it became an exciting project. “Fashion is for everybody, and I want to bring the sense of luxury closer to people while keeping it chic and refined.”

COLLABORATION PARTNERS

Vinna Gracia is a Jakarta-based makeup artist, beauty creator, and entrepreneur whose career has been shaped by years of experience and quiet dedication to her craft. Her journey began in 2011 when she moved to the United States, where she refined her approach to beauty and developed a distinct personal style.

Recognized for her soft, polished makeup and understated fashion sensibility defined by clean lines and effortless elegance Vinna began sharing her work online in 2015. Her thoughtful approach and natural warmth quickly resonated with a growing audience.

In 2016, she founded VG Makeup Studio, which has since evolved into a trusted professional team. Today, Vinna continues to create and inspire through elegance, authenticity, and refined everyday style.

Collaboration period: December 2025 – Present

ALESSANDRO GEORGIE

Alessandro Georgie, widely known as Alegeor, is a Jakarta-based fashion and lifestyle content creator who has made a significant mark in Indonesia’s digital and influencer landscape. Formerly KOL Lead at Tokopedia, Alessandro transitioned to full-time content creation in early 2023, bringing a decade of expertise in strategic marketing and influencer relations.

Since 2020, Alegeor has built a thriving personal brand across TikTok and Instagram, becoming a trusted voice in fashion, grooming, and lifestyle with his bold aesthetics and strategic content.

Collaboration period: March 2025 – Present

JOVI ADHIGUNA

Jovi Adhiguna, a renowned fashion and beauty influencer, started his YouTube journey with his sister, Sarah Ayu, as the Hunter Siblings. Through Creators for Change, they produced educational content for millennials, transforming Jovi into a celebrated YouTuber.

He later ventured into F&B with Street Boba and Gildak and continues to share stories through fashion, content, and cuisine, leaving a mark on each industry he touches.

Collaboration period: December 2023 – Present

KARLA JASMINA

Karla Jasmina has dedicated her life to the fashion industry since 2011, establishing Sposarika, which dressed Miss World contestants in Bali. In 2016, she founded Karla Jasmina Brides while maintaining her role as a fashion influencer, with a passion for travel and outdoor activities as a way to balance her busy career.

Collaboration period: December 2019 – November 2023

MALVA SOEWARNO

Valencienis Gisela Malva Soewarno, known as Malvava, is one of Indonesia’s top makeup artists, leading #MalvavaTeam. A former model, she began her makeup career with guidance from Eddy Rizaldy and aspires to inspire young artists to keep learning and stay true to themselves.

Collaboration period: December 2019 – November 2023

MICHELLE QUAN

Michelle Quan is a renowned makeup artist and public figure known for her flawless makeup and timeless fashion style. She launched a successful makeup collaboration in 2018 and served as Under Armour’s Ambassador, continuing to inspire with her commitment to healthy living and anti-aging.

Collaboration period: December 2019 – August 2023

NISYA AHMAD

Nisya Saadia Ifat Ahmad, known as Nisya, is an Indonesian singer and actress known for her single “Di Seluruh Dunia” and appearances in films like “Move On” and “The Secret.” She also co-founded the fashion brand NisySynaz with her sister Syahnaz Sadiqah.

Collaboration period: April 2022 – May 2023

NAGITA SLAVINA

Nagita Slavina is a renowned Indonesian actress, model, and presenter, known for her roles in TV and film, and as a fashion icon. She has received numerous awards and continues to inspire Indonesians to dream big while maintaining her position as a beloved public figure.

Collaboration period: December 2020 – October 2022

RICHARD KYLE

Richard Kyle is a prominent actor and model in Indonesia, also known for hosting adventure travel shows and engaging in conservation efforts for orangutans and Indonesia’s ecosystem. He continues to expand his career in entertainment while advocating for the environment.

Collaboration period: December 2018 – June 2019

SANDRA DEWI

Sandra Dewi is a well-known Indonesian model and actress who has also served as an ambassador for many major brands, including Walt Disney South East Asia. Sandra has transitioned into fashion design, inspiring Indonesians to pursue their dreams with positivity.

Collaboration period: April 2017 – March 2018

OLIVIA LAZUARDY

Olivia Lazuardy is a prominent digital fashion influencer based in Jakarta. She founded her website in 2013 and launched her YouTube channel, providing fashion inspirations, travel journals, and styling tips, empowering her audience to express their confidence through fashion.

Collaboration period: November 2016 – June 2019

CAREN DELANO

Carend Delano is a celebrity stylist in Jakarta, having styled prominent Indonesian celebrities and hosted fashion TV shows. His passion for fashion led him to publish a book in 2016, encouraging readers to strive for continuous improvement and confidence in personal style.

Collaboration period: February 2016 – February 2018